{"id":15271,"date":"2025-08-21T16:36:38","date_gmt":"2025-08-21T15:36:38","guid":{"rendered":"https:\/\/investx.fr\/en\/?p=15271"},"modified":"2025-08-21T16:36:40","modified_gmt":"2025-08-21T15:36:40","slug":"kanye-wests-yzy-from-3-billion-95-crash-just-hours","status":"publish","type":"post","link":"https:\/\/investx.fr\/en\/crypto-news\/kanye-wests-yzy-from-3-billion-95-crash-just-hours\/","title":{"rendered":"Kanye West&#8217;s YZY: From $3 Billion to 95% Crash in Just Hours"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"meteoric-rise-from-0-to-3-billion-in-just-hours\">Meteoric Rise: From $0 to $3 Billion in Just Hours<\/h2>\n\n\n\n<p><strong>YZY<\/strong>, <strong>Kanye West&#8217;s <a href=\"https:\/\/investx.fr\/en\/learn\/crypto\/bitget-token-bgb\/\">token<\/a><\/strong>, became the week&#8217;s biggest crypto event. With a <strong>parabolic surge<\/strong> that catapulted it into the <strong>global top 35<\/strong> with a <strong><a href=\"https:\/\/investx.fr\/en\/trading\/market-maker\/\">market<\/a> cap of $3 billion<\/strong>. This <strong>exceptional performance<\/strong> can be attributed to the <strong>speculative frenzy<\/strong> surrounding Kanye West&#8217;s name. The FOMO effect triggered immediately after its launch on Raydium (<a href=\"https:\/\/investx.fr\/en\/crypto-investing\/buy\/solana\/\">Solana<\/a>) generated <strong>massive buying pressure<\/strong> and absorbed <strong>millions of dollars in liquidity<\/strong>.<\/p>\n\n\n\n<p>The <strong>speed of YZY&#8217;s ascent<\/strong> surpassed <strong>historical memecoin records<\/strong>. It captured mainstream media attention and temporarily positioned the project as a serious competitor to established memecoins. Fueled by the <strong>initial enthusiasm<\/strong>, the <strong>perpetual controversy<\/strong> surrounding Kanye West, and the <strong>power of celebrity marketing<\/strong>, the project created the perfect cocktail for an <strong>unprecedented speculative bubble<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udca5BREAKING:<br><br>Rapper Kanye West has just launched his own token <a href=\"https:\/\/twitter.com\/search?q=%24YZY&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$YZY<\/a> with market cap  hitting over $3B. <a href=\"https:\/\/t.co\/57xC0uTblS\">pic.twitter.com\/57xC0uTblS<\/a><\/p>&mdash; Crypto Rover (@rovercrc) <a href=\"https:\/\/twitter.com\/rovercrc\/status\/1958373141664673831?ref_src=twsrc%5Etfw\">August 21, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"historic-crash-95-collapse-and-insider-revelations\">Historic Crash: 95% Collapse and Insider Revelations<\/h2>\n\n\n\n<p>The <strong>95% crash<\/strong> of <strong>YZY<\/strong> within hours reveals one of the most blatant manipulations in memecoin history. Conor Grogan&#8217;s <strong>on-chain analysis<\/strong> shows that <strong>94%<\/strong> of the initial supply was held by <strong>insiders<\/strong>, through a <strong>multisig wallet<\/strong> controlling up to <strong>87% of the tokens<\/strong>. This extreme concentration allowed insiders to <strong>liquidate their positions<\/strong>, triggering a <strong>pump and dump strategy<\/strong> that crushed the <strong>retail market<\/strong> unable to absorb the <strong>selling pressure<\/strong>.<\/p>\n\n\n\n<p>The <strong><a href=\"https:\/\/investx.fr\/en\/crypto-investing\/trading\/options\/\">trading<\/a> fees<\/strong> exacerbated the situation with a <strong>predatory structure<\/strong>: <strong>1% base fees<\/strong>, <strong>dynamic adjustments to 2.68%<\/strong>, plus <strong>4-5% slippage<\/strong>, creating a <strong>total cost of 10%<\/strong> per transaction. Within hours, this mechanism generated <strong>over $9 million<\/strong> for the <strong>pool operators<\/strong>. Meanwhile, one whale lost <strong>$500,000<\/strong> in just <strong>120 minutes<\/strong>, illustrating the <strong>trap<\/strong> that <strong>thousands of investors<\/strong> fell into.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">JUST IN: Someone lost $500,000 trading Kanye West&#39;s <a href=\"https:\/\/twitter.com\/search?q=%24YZY&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$YZY<\/a> memecoin <a href=\"https:\/\/t.co\/yRQ0u2UVig\">pic.twitter.com\/yRQ0u2UVig<\/a><\/p>&mdash; BlockNews (@blocknewsdotcom) <a href=\"https:\/\/twitter.com\/blocknewsdotcom\/status\/1958420709685813565?ref_src=twsrc%5Etfw\">August 21, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"when-celebrities-exploit-their-fans\">When Celebrities Exploit Their Fans<\/h2>\n\n\n\n<p>The <strong>YZY crash<\/strong> exposes <strong>Kanye West&#8217;s contradictions<\/strong>, who had previously criticized celebrity coins before launching his own token with a <strong>70% allocation<\/strong>. This hypocrisy illustrates how celebrities exploit their fanbase, reminiscent of previous Solana ecosystem boom-bust cycles like the <strong>Trump token<\/strong> and its <strong>$27 billion in volume<\/strong>.<\/p>\n\n\n\n<p>For retail investors, YZY becomes a textbook case: <strong>Concentrated insiders<\/strong>, <strong>predatory fees<\/strong>, <strong>marketing promises<\/strong>, and a <strong>controversial celebrity<\/strong>. The <strong>defensive strategy<\/strong> relies on forensic token analysis and a simple rule: Avoid projects where <strong>insiders control more than 50%<\/strong>. The YZY crash could mark a turning point for celebrity coins and push for greater <strong>vigilance<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/investx.fr\/go-bitget\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buy YZY on Bitget and earn $10 !<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>On the same topic:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/investx.fr\/en\/crypto-news\/bitcoin-poised-to-hit-119000-soon\/\">Is Bitcoin Ready to Break $119,000 Again ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/investx.fr\/en\/crypto-news\/jpmorgan-coinbase-strategic-crypto-partnership\/\">Banking Giant JPMorgan Partners with Coinbase to the Delight of Crypto Investors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/investx.fr\/en\/crypto-news\/algo-why-algorand-could-skyrocket-soon\/\">Why Algorand (ALGO) Could Explode in the Coming Days<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kanye West&#8217;s YZY token witnessed a dramatic turn in the crypto market.<br \/>\nReaching a $3 billion market cap, it plummeted by 95% within hours.<br \/>\nThis incident highlights the high risks associated with memecoins, often controlled by insiders and detrimental to retail investors.<\/p>\n","protected":false},"author":47,"featured_media":15268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"yzy","_yoast_wpseo_title":"Kanye West's YZY Brand: From $3 Billion to 95% Crash","_yoast_wpseo_metadesc":"Discover why Kanye West's YZY token plummeted 95% in hours. Learn about risks investors face and how to stay safe in this volatile market.","footnotes":"","faq_titre":"","questions_frequentes":"","custom_permalink":""},"categories":[11,10],"tags":[],"class_list":["post-15271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoins","category-crypto-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kanye West&#039;s YZY Brand: From $3 Billion to 95% Crash<\/title>\n<meta name=\"description\" content=\"Discover why Kanye West&#039;s YZY token plummeted 95% in hours. 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