Cryptocurrencies have experienced explosive growth in recent years. Yet, for many, this market remains complex and mysterious. Between risk concerns and the desire to seize new opportunities, it can be difficult to know where to start and how to invest.
You’ve come to the right place! Discover the essential keys to understanding this exciting ecosystem and making your first successful cryptocurrency investment.
Before diving into cryptocurrency investment, let’s define what a cryptocurrency actually is. It is a digital currency, issued in the form of digital assets, with peer-to-peer transactions that do not require a central bank.
The most well-known and widely used cryptocurrencies include:
These currencies are primarily exchanged online through secure and decentralized blockchain networks.
Unlike traditional fiat money, they do not pass through central institutions like banks and instead operate in a participatory financial ecosystem.
The adoption of cryptocurrency investments is no longer in its infancy. More and more people are turning to this alternative financial system, which follows different rules than traditional markets.
The growing number of cryptocurrencies, trading platforms (exchanges), and multilingual information sources highlights this ongoing democratization.
Thanks to constant innovation in the crypto space, new investment opportunities keep emerging—meaning it’s not too late to invest! The key is to stay informed about this somewhat volatile market to make strategic investment decisions.
The cryptocurrency market evolves rapidly, making it crucial to stay ahead and understand blockchain technology, as it is increasingly integrated into our daily lives.
At InvestX, we provide a wealth of resources to help you:
Our dedicated news section keeps you informed about all the key events shaping the blockchain world daily.
With thousands of cryptocurrencies on the market, choosing the right one to invest in can be challenging.
Several investment strategies are available for newcomers:
Bitcoin (BTC) is often regarded as the “gold standard” of cryptocurrencies. While its price fluctuates, BTC remains the most valuable and dominant crypto in the market.
Launched in 2008 as a response to the global financial crisis, Bitcoin was designed as an alternative to traditional financial systems, operating independently of governments and banks.
Over time, the growing distrust in centralized banking systems has fueled Bitcoin adoption, making it the top-performing digital asset in terms of market capitalization.
In January 2024, the introduction of spot Bitcoin ETFs made BTC investments more accessible to institutional and retail investors. This has significantly increased demand, setting the stage for a strong 2025 market outlook.
Since its launch in 2015, Ethereum (ETH) has established itself as the second-largest cryptocurrency.
Ethereum’s success is largely due to its smart contract capabilities, which have powered the growth of DeFi (Decentralized Finance) and NFTs (Non-Fungible Tokens).
Ethereum also boasts more users on its blockchain than Bitcoin, making it a cornerstone of the crypto ecosystem.
Additionally, with Ethereum ETFs becoming available in July 2024, ETH is becoming an even more attractive investment.
Beyond BTC and ETH, several altcoins have gained traction, offering unique innovations:
These cryptocurrencies have become key players in the decentralized finance ecosystem, offering innovative solutions beyond traditional finance.
The crypto market in 2025 is shaping up to be one of the most promising years after a strong rebound in 2024.
The crypto market in 2025 is shaping up to be one of the most promising years after a strong rebound in 2024.
2022 was a tough year for the crypto market, with events like:
Despite these challenges, crypto innovation continues at a rapid pace. AI-driven blockchain projects are expected to play a major role in 2025, with projects like:
Solana (SOL) : An ultra-fast, scalable blockchain, ideal for high-volume decentralized applications.
Ripple (XRP) : Designed for fast, low-cost cross-border payments, increasingly adopted by banks and financial institutions.
Cardano (ADA) : A blockchain built on scientific principles and decentralized governance, offering a strong alternative to Ethereum for smart contracts.
Chainlink (LINK) : A decentralized oracle network, allowing blockchain applications to interact with real-world data.
Toncoin (TON) : The native cryptocurrency of The Open Network, popularized through tap-to-earn gaming on Telegram (e.g., Notcoin and Hamster Kombat).
Ondo Finance (ONDO) : A Real-World Asset (RWA) token, integrating traditional assets into blockchain networks, offering tangible investment diversification.
To invest in cryptocurrency, you first need to know which platforms provide access to blockchains and the tokens available on them.
There are two main types of platforms for investing easily, and understanding their principles is essential :
The first option is a cryptocurrency exchange, which allows users to buy, sell, and trade cryptocurrencies.
There are hundreds of exchanges worldwide, but it’s best to start with the most reputable ones, such as Bitget, Binance, Coinbase, Kraken, Bybit, or MEXC.
These platforms let you swap cryptocurrencies—known as coins—for others. By trading cryptocurrencies based on market fluctuations, you can start growing your capital.
Among these exchanges, one stands out due to its wide range of listed cryptocurrencies and its strong market presence:
Ranked among the top 5 crypto exchanges, Bitget offers an extensive selection of cryptocurrencies and relatively low transaction fees.
This platform also provides various investment options, including crypto trading, Futures, Bitget Earn (savings accounts, staking, farming), Copy Trading, and NFTs.
Most crypto exchanges also offer additional services such as different savings or trading options.
Founded in 2018 in Singapore, Bitget quickly became a leader in crypto trading thanks to its innovation and global expansion. Available in over 100 countries, it features an intuitive interface, making it accessible to both beginners and experienced traders.
Its scale and transparency make it a reliable exchange for buying and investing in cryptocurrencies safely.
Today, Bitget is an excellent platform for anyone looking to start investing in cryptocurrency, whether a beginner or an experienced trader. Its large user base inspires confidence, and its intuitive platform is designed for all levels of crypto knowledge.
The second way to invest is through a crypto broker, which acts as an intermediary for buying and selling cryptocurrencies.
Unlike exchanges, brokers offer online financial services to users, often charging a markup on transactions.
Brokers are particularly popular among beginners because they offer a simplified and secure investment process. They also allow users to exchange fiat currencies—such as the euro or US dollar—for cryptocurrencies.
When investing in crypto through a broker, you do not actually own the digital asset. Instead, you speculate on its price movements, similar to how gold investments work.
One of the most trusted and high-performing brokers for investing in cryptocurrencies is VantageFX. Founded in 2009, this broker is recognized for its transparency and strict regulation.
Originally focused on Forex and CFDs, VantageFX has expanded to include cryptocurrencies, providing a broad range of financial assets.
It stands out for its competitive fees, fast order execution, and access to advanced trading platforms like MetaTrader 4 and MetaTrader 5. Its emphasis on security and education makes it an excellent choice for investors looking to trade cryptocurrencies through a broker.
There are also many other reliable brokers that allow you to invest in cryptocurrencies even with a small capital. One such platform is Axi.
Once you own crypto tokens or decide to start investing in crypto, it’s natural to wonder what strategy to adopt.
As with any other type of financial investment, there are various techniques to help grow your capital. Investment strategies are often categorized by risk level and investment duration.
Some investments aim for short-term profits, usually involving higher risks, while others are considered less risky and are designed for long-term holding.
Here, we will explore different investment strategies in cryptocurrencies, including:
Trading is a well-known investment activity that involves buying and selling financial assets. While the term covers various investment approaches, it generally refers to active investment strategies, such as day trading or scalping.
Crypto trading is similar to trading other financial assets like Forex, rare metals, or stock indices. It requires analyzing price charts to identify market trends and position trades accordingly.
However, trading is not for everyone, as it demands technical knowledge and the ability to use technical indicators like Fibonacci retracements and Bollinger Bands to interpret market data.
The second approach is holding, known as HODL, which means not selling your coins during market downturns when other investors panic-sell.
The term HODL originated from a 2013 Bitcoin forum post, where a user misspelled “hold” as “hodl”. It quickly became a meme and an accepted term in the crypto space.
The goal is to hold onto your assets until the market rebounds, allowing you to sell at a higher price for a profit. This strategy requires psychological resilience to withstand market fluctuations.
HODLing is typically a long-term investment strategy, based on the belief that certain cryptocurrencies will appreciate in value over the coming years. Investors using this strategy simply hold their coins for an extended period.
A widely used investment method in trading and other financial asset purchases is Dollar-Cost Averaging (DCA). This is a simple strategy that suits both beginners and experienced investors.
DCA involves setting a stable and regular investment plan.
For example, an investor might decide to buy $20 worth of Bitcoin every week.
This approach helps to reduce market volatility risks by averaging out the purchase price over time, making it a low-risk long-term strategy.
A unique investment strategy in the crypto space is staking and farming.
Similar to HODLing, this approach involves locking up coins in a smart contract, which helps secure a blockchain network. Like trading and holding, staking is done on dedicated platforms, with well-known and reputable platforms recommended to avoid scams.
When you stake your crypto, you essentially make it available to the blockchain, allowing it to “work” for you. Staking is comparable to mining, as it helps validate transactions.
While crypto mining secures Proof of Work (PoW) blockchains, staking supports Proof of Stake (PoS) blockchains by validating transactions.
Farming is similar to staking, but it involves two different tokens. Investors deposit multiple tokens into staking pools and earn rewards. However, farming carries higher risks because it often pairs a well-known token with a lesser-known one, which may lose value more rapidly.
The rise of cryptocurrencies has enabled the development of Decentralized Finance (DeFi), which replicates traditional financial concepts using decentralized protocols.
Through DeFi lending platforms, investors can either lend (lending) or borrow (borrowing) cryptocurrencies.
Thanks to smart contracts, these transactions are secure, ensuring that lenders receive their funds back with interest.
Crypto lending is widely used in the DeFi ecosystem, allowing investors to earn passive income by lending their crypto assets to borrowers.
Crypto mining is the backbone of the entire crypto ecosystem. Mining is the process that validates transactions and publishes them on a blockchain.
While staking is used to validate transactions on Proof of Stake blockchains, mining is primarily used for Bitcoin and other Proof of Work (PoW) cryptocurrencies.
Mining PoW tokens requires powerful computers (ASICs) that process transactions quickly in exchange for rewards.
Another alternative is cloud mining, where investors rent mining power from companies that host mining equipment. In this model, investors earn a percentage of the mined cryptocurrencies without needing to manage the physical mining setup themselves.
After buying cryptocurrencies and deciding on your investment strategy, it’s crucial to consider how to store your crypto assets securely.
There are crypto wallets designed to safeguard your tokens and provide greater control over your funds.
The crypto exchanges where you purchase your assets offer an internal wallet, known as a custodial wallet. With this type of wallet, your tokens are stored on the exchange, meaning they belong to you but are not fully under your control.
Since you do not own your private keys, if the exchange goes bankrupt or gets hacked, there’s a high risk of losing your assets. However, custodial wallets offer convenience, making it easier to access staking solutions and trade on the exchange.
For enhanced security, some investors choose to store their crypto assets in an external wallet. There are two main types of external wallets:
Hot wallets are non-custodial, decentralized crypto wallets that remain connected to the internet. They can be downloaded as a browser extension or mobile app, allowing users to interact with decentralized applications (dApps) and DeFi protocols easily.
Some of the most popular hot wallets include:
While hot wallets provide quick access to decentralized applications, they also pose a higher security risk since they remain online and can be targeted by hacks and phishing attacks.
Cold wallets are physical crypto wallets that resemble USB devices and must be physically connected to a computer to transfer tokens.
These wallets offer the highest level of security because they allow users to store cryptocurrencies offline, significantly reducing the risk of hacks or cyber attacks.
The leading cold wallet providers are:
By using a cold wallet, you ensure full control over your private keys and protect your crypto assets from online threats. This makes them the preferred choice for long-term investors who prioritize security over convenience.
Risk Warning : Trading financial instruments and/or cryptocurrencies carries a high level of risk, including the possibility of losing all or part of your investment. It may not be suitable for all investors. Cryptocurrency prices are highly volatile and can be influenced by external factors such as financial, regulatory, or political events. Margin trading increases financial risks.
CFDs (Contracts for Difference) are complex instruments with a high risk of rapid capital loss due to leverage. Between 74% and 89% of retail investor accounts lose money when trading CFDs. You should assess whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Before engaging in financial or cryptocurrency trading, you must be fully informed about the associated risks and fees, carefully evaluate your investment objectives, level of experience, and risk tolerance, and seek professional advice if needed. InvestX.fr and the InvestX application may provide general market commentary, which does not constitute investment advice and should not be interpreted as such. Please consult an independent financial advisor for any investment-related questions. InvestX.fr disclaims any liability for errors, misinvestments, inaccuracies, or omissions and does not guarantee the accuracy or completeness of the information, texts, graphics, links, or other materials provided.
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