As GameStop, a gaming giant, unveils its Bitcoin reserve plans, analysts speculate that Japanese rival Nintendo might follow suit. With over $14 billion in cash reserves, Nintendo could potentially disrupt the cryptocurrency market.
Crypto analysts speculate that the Japanese video game giant Nintendo, a competitor to GameStop, may deploy its $14.88 billion cash reserves into Bitcoin. This strategy has been successfully adopted by other publicly traded companies, like the Japanese company Metaplanet, whose stock soared by 2,300% in one year after investing in BTC.
Nintendo has $14.88 billion in cash on hand.
— Joe Consorti
With the launch window of the Switch 2 approaching, now is the time to supercharge its equity performance by adding BTC to its balance sheet.
GameStop just set the precedent for the video game industry. It's a no-brainer, @Nintendo.(@JoeConsorti) March 26, 2025
Renowned investor Joe Consorti highlighted that it would be an opportune moment for Nintendo to follow suit, especially with the upcoming release of Nintendo Switch 2 on the horizon. “It’s a no-brainer, Nintendo,” he tweeted.
However, not all market players view this trend favourably. Some still see GameStop as a “meme stock” stemming from the 2021 bull market bubble. “No one takes GameStop seriously. It’s a meme company. No one looks at them as an example. When a non-dying company adds more to their balance sheet, like Meta for example, then people will look at BTC,” commented a user.
Shortly after announcing its Bitcoin reserve plans, GameStop stock (NYSE: GME) surged by 11.65%, increasing its market capitalization by $1.655 billion. This demonstrates the growing appetite among shareholders for companies interested in holding Bitcoin.
Wasting no time at all, GameStop is issuing $1.3 billion in convertible senior notes & using the proceeds to buy bitcoin.
— Joe Consorti
Game onpic.twitter.com/oBiO21qcPt
Without delay, GameStop announced the issuance of $1.3 billion in senior convertible bonds. The company plans to use the proceeds to purchase BTC, further solidifying its presence in the cryptocurrency space.
Joe Consorti added that with $4.7 billion in cash, GameStop has resources 10 times greater than MicroStrategy’s in 2020. He also mentioned that the company has received full board approval to allocate the proceeds from debt and equity raises into Bitcoin.
In contrast, a user notes that Nintendo has a “flourishing” business unlike GameStop, which “has to do it” to survive. According to many investors, the highly “conservative” nature of the iconic Nintendo challenges this BTC reserve strategy.
In conclusion, with nearly $15 billion in available cash, the gaming giant could potentially shake up the cryptocurrency market by entering the fray. It remains to be seen if they will take the plunge and if other companies will follow suit in the coming months, confirming the increasing integration of Bitcoin into corporate strategies.
Charles Ledoux is a Bitcoin and blockchain technology specialist. A graduate of the Crypto Academy, he has been a Bitcoin miner for over a year. He has written numerous masterclasses to educate newcomers to the industry and has authored over 2,000 articles on cryptocurrency. Now, he aims to share his passion for crypto through his articles for InvestX.
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