A groundbreaking partnership between Sorare and the French Professional Football League (LFP) brings all Ligue 1 and Ligue 2 clubs into the Web3 fantasy game. How can enthusiasts seize this opportunity and dive into the action right away?
This exclusive 5-year partnership marks a major turning point for Sorare. The company can now offer all clubs from Ligue 1 McDonald’s and Ligue 2 BKT in its fantasy football ecosystem. Until now, the French startup had to negotiate individually with each club to integrate their players into its game.
The agreement with LFP Media complements an already impressive portfolio comprising major European leagues, including the Premier League, LaLiga EA Sports, and the Bundesliga. This near-complete coverage of top-tier European football positions Sorare as the undisputed leader in digital fantasy sports.
Nicolas Julia, co-founder and CEO, emphasizes the strategic importance: “We are thrilled to finally announce this partnership with LFP Media. It completes an unparalleled portfolio of licenses in the world of sports entertainment, with over 300 partners.”
The enthusiasm of French fans was evident from the moment the Sorare marketplace opened for Ligue 1 McDonald’s cards on August 4. The numbers speak for themselves: over 1.3 million cards traded by 100,000 managers in just a few weeks. These exceptional performance metrics confirm a clear resurgence in activity for Sorare, with the launch of its new Sorare 26 platform proving to be a resounding success. This new version seems to have found the perfect formula to captivate French football fans. The massive adoption also reflects the increasing digitalization of Ligue 1 McDonald’s, which boasts 50 million followers across social media platforms. This synergy between football tradition and digital innovation opens new engagement opportunities.
This partnership with LFP comes at a pivotal moment for Sorare, which is executing a strategic pivot following the end of the NFT speculative bubble. The French startup, valued at over $4 billion in its last funding round, now focuses on utility and engagement rather than pure speculation.
Sorare 26 represents this new approach with redesigned game mechanics, exceptional rewards, and an optimized user experience. Users can now “recruit the best players from the French championship. Build their five-player teams, and win exceptional rewards in new competitions dedicated to French football fans.”
Nicolas Julia’s French ambition is clearly evident: “As a French entrepreneur, I’m passionate about showcasing French professional leagues in the 180 countries where we operate. Exposing the quality of our football and its unique stories to the 6 million Managers on Sorare.”
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