In a groundbreaking move merging finance and sports, Tether, the powerhouse behind the largest stablecoin globally, has officially proposed to acquire the legendary Italian football club, Juventus. This move significantly boosted the club's fan token, $JUV, by over 50%, signalling a potential shift in the relationship between crypto and traditional sports.
Tether (USDT)‘s all-cash offer aims to acquire the 65.4% stake held by Exor, the holding company of the Agnelli family. But the ambition doesn’t stop there. Tether has committed to launching a public tender offer for the remaining shares and, even more impressively, to investing an additional €1 billion to support the club’s development and sporting performance.
This isn’t simply a financial maneuver; it’s a long-term project, entirely funded by Tether’s own capital, demonstrating financial strength and strategic vision aimed at ensuring Juventus’s sustainable growth.
For Paolo Ardoino, Tether’s CEO, this move is deeply personal. “For me, Juventus has always been part of my life,” he stated, explaining that he grew up with the team. Beyond the personal aspect, Ardoino emphasizes the shared values between the two entities.
“Juventus is a symbol of Italian excellence […] These values reflect how we built Tether, with patience, independence, and a focus on long-term resilience.”
This proposal is presented with “humility and a deep sense of responsibility,” far removed from the speculator image sometimes associated with the crypto world.
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The market reaction was immediate. Juventus’s fan token ($JUV), which allows supporters to participate in certain club decisions, experienced a meteoric rise. The token surged by more than 50% following the announcement, jumping from approximately $0.55 to a peak of $0.82, before stabilizing around $0.78.
This spectacular surge illustrates the enthusiasm of investors and fans at the prospect of seeing a tech and finance giant take the reins, with the promise of massive investments and expertise in digital innovation.
Tether’s offer for Juventus is much more than a simple acquisition. It’s a historic event that could mark the beginning of a new era of convergence between traditional sports institutions and leaders of the digital economy.
By demonstrating its financial power and long-term commitment, Tether is not simply looking to buy a club, but to build a lasting bridge between two worlds. If the transaction materializes, it could not only transform Juventus’s future but also serve as a model for future collaborations between crypto and high-level sports.
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Charles Ledoux is a Bitcoin and blockchain technology specialist. A graduate of the Crypto Academy, he has been a Bitcoin miner for over a year. He has written numerous masterclasses to educate newcomers to the industry and has authored over 2,000 articles on cryptocurrency. Now, he aims to share his passion for crypto through his articles for InvestX.
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