Coinbase : A “Dormant” Industry Full of Promise
According to Brian Armstrong, CEO of Coinbase, cryptocurrency is currently going through a “dormant phase”, far from the euphoria of 2021. While media attention has shifted to artificial intelligence, the crypto asset market is experiencing a strategic transformation, less visible but equally promising.
“The market downturn is the best time to build. Less buzz, more impact.” – Brian Armstrong
This dynamic actually conceals numerous opportunities, particularly for technical profiles. Despite the price decline, the crypto industry still offers cutting-edge technical challenges and competitive salaries, especially for developers, cryptographers, or blockchain engineers.
Joining this universe today means positioning yourself ahead of the next bull run, while acquiring highly specialized expertise in a rapidly maturing field.
Why Crypto Is the “Hidden” Investment to Watch in 2025
Several elements attest to the long-term relevance of crypto :
- Active recruitment of tech profiles at Coinbase and other international players
- Growing integration of stablecoins in banking infrastructure
- Web3 adoption worldwide, including by French institutions
- Regulators’ desire to provide frameworks without stifling innovation
Unlike more transversal sectors, crypto distinguishes itself through its vertical technical expertise that is difficult to transpose elsewhere. This creates a natural barrier to entry… but also a competitive advantage for those who start today.
Coinbase is no longer limited to being a simple exchange platform. The company is building a complete Web3 infrastructure, encompassing institutional custody, derivative products, regulatory compliance tools, and a gateway between fiat and decentralized ecosystems.
Its strategic positioning anticipates future market needs, at a time when European banks, particularly French ones, are exploring financial asset tokenization, often coupled with the issuance of regulated stablecoins.
