BNB smashes through its ATH at $795 : Binance's silent pump. While Bitcoin, Ethereum, and memecoins steal the show, BNB, Binance's native token, quietly surpasses its all-time high...
While Bitcoin, Ethereum and memecoins monopolize the spotlight, BNB, Binance’s native token, quietly broke its all-time high at $800 this week, surpassing its previous peak of $793.86 established in December 2024. With a 21.51% increase in July 2025 and a market cap exceeding $110 billion, BNB positions itself as the 5th largest cryptocurrency globally.
Yet, this performance has gone almost unnoticed, offering a potential opportunity for savvy investors. What factors are driving this silent growth, and where might it lead ?
The lack of euphoria around this new ATH is intriguing. Unlike the highly publicized rises of memecoins like DOGE or PEPE, BNB is advancing without generating FOMO, with an increase of 11.18% over the week and 24.14% over the year, supported by a daily volume of $3.29 billion.
A Binance Square analyst notes : “This is probably the most discreet ATH of a major cryptocurrency, based on solid fundamentals rather than speculation.” This discretion contrasts with the attention given to Bitcoin, which hovers around $119,000, leaving BNB undervalued relative to its utility.
Several catalysts explain this methodical progression. The ecosystem processes more than 5 million transactions daily, strengthened by a 2025-2026 roadmap aimed at increasing the gas limit and introducing a Rust client.
The quarterly burn program, which removed 2.1 million BNB ($1.6 billion) in the last operation, reduces the circulating supply, creating deflationary pressure. Meanwhile, institutional adoption is growing, with discreet withdrawals of large quantities, while exclusive airdrops, such as that of an AI project up 63%, boost the token’s appeal.
From a technical perspective, breaking the ATH opens the door to new heights. Analysts project a short-term target of $850-900 by September 2025, a medium-term target of $1,000 by the end of 2025, and a long-term potential of $1,200-1,300 in early 2026.
According to the 3-day Mean Reversion Channel, BNB could reach $910 in the coming weeks and $1,200 before the end of the year.
This anomaly – an ATH without FOMO – could be a windfall for investors. While Bitcoin dominates with a market cap of $2.3 trillion and Ethereum at $450 billion, BNB ($110 billion) offers an attractive valuation given its utility, particularly through Binance’s volumes ($20 billion daily).
On-chain data shows accumulation by whales, with an increase in addresses holding more than 1,000 BNB, signaling strategic interest. This discretion could persist until media attention intensifies, potentially fueling a new bullish wave.
Bitget stands out with several competitive advantages for buying BNB :
How to Buy BNB on Bitget
Charles Ledoux is a Bitcoin and blockchain technology specialist. A graduate of the Crypto Academy, he has been a Bitcoin miner for over a year. He has written numerous masterclasses to educate newcomers to the industry and has authored over 2,000 articles on cryptocurrency. Now, he aims to share his passion for crypto through his articles for InvestX.
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