Strive now holds 19,864 BTC in treasury, surpassing Tesla and Trump Media. Here's how CEO Matt Cole is building one of the boldest Bitcoin strategies on record.
Matt Cole, CEO of Strive Inc., makes no secret of his ambitions: his company is buying Bitcoin as fast as possible, even in the middle of a market downturn. This aggressive stance has now placed Strive among the largest corporate holders of BTC in the world.
In less than a year, the company went from zero to 19,864 BTC on its balance sheet — a blistering accumulation pace that already puts it ahead of both Tesla and Trump Media in the global ranking of publicly listed companies holding Bitcoin.
Behind this strategy lies a radical thesis: Bitcoin as a universal hurdle rate for every capital allocation decision. A conviction-driven bet led by a former portfolio manager who oversaw $70 billion in assets at CalPERS.
Strive does not wait for bullish signals before buying. In June 2026, the company completed three separate acquisitions while the price of Bitcoin was pulling back: 759 BTC at an average price of $65,850, 73 BTC at $63,646, and 32 BTC at $63,900. This is a deliberate dollar-cost averaging (DCA) strategy, designed to maximize returns measured in BTC rather than in dollars.
Earlier in the spring, Strive had already deployed an additional $185 million into Bitcoin, including 2,500 BTC at an average of $74,092 and 1,109 BTC at $76,989. The company reported a Bitcoin yield of over 15% in Q1 2026 — a key metric for companies that measure performance in BTC units rather than traditional fiat returns.
Matt Cole told Bloomberg that he had quadrupled Strive‘s Bitcoin holdings while operating in a bear market, adding that he looks forward to seeing what the company can achieve in a bull market. That statement perfectly encapsulates the group’s philosophy: falling prices are not a risk — they are an accumulation opportunity.
In January 2026, Strive completed its acquisition of Semler Scientific in an all-stock deal — a genuine world first: never before had a publicly listed Bitcoin treasury company acquired another publicly listed company of the same type. The transaction added 5,048 BTC to Strive‘s balance sheet, pushing the combined entity ahead of both Tesla and Trump Media.
Following the close of the deal, Strive repaid Semler‘s legacy debt and deployed an additional $29 million into Bitcoin. The company plans to monetize Semler‘s operating business within 12 months of the transaction — effectively converting a legacy asset into fuel for further BTC acquisitions.
To fund its accumulation, Strive announced a capital raising program of up to $4.2 billion: $2.1 billion through its Class A common shares (ticker: ASST) and $2.1 billion through the SATA, a perpetual variable-rate preferred equity instrument. This structured product gives investors exposure to Bitcoin yield through a publicly listed preferred share.
The launch of SATA generated immediate demand: 490 BTC absorbed in a single day, a volume exceeding the entire global daily Bitcoin mining output. Strive is the second public company to launch this type of instrument, following MicroStrategy, which popularized the model with its convertible notes.
With 19,864 BTC on its balance sheet and potential access to $4.2 billion in fresh capital, Strive is positioning itself as one of the most ambitious players in the Bitcoin treasury strategy space — a trend that is gradually reshaping how publicly listed companies manage their stores of value.
Thomas holds a BTS in computer science with a specialization in SEO and is certified in web writing and e-commerce. Passionate about blockchain technology and cryptocurrencies since 2018, he specializes in analyzing crypto market cycles. His journey into GPU mining began in 2019 with ETH before transitioning to KASPA and Alephium (ALPH).
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