Coinbase unveils the Coinbase One Card in collaboration with American Express, offering up to 4% Bitcoin cashback to US subscribers starting fall 2025. This groundbreaking move signals a new era for the exchange, bridging the gap between crypto and traditional finance.
Coinbase is revolutionizing the credit card market with its new Coinbase One Card, a result of a partnership with American Express. Reserved for Coinbase One subscribers in the United States, this card will offer up to 4% cashback in Bitcoin on each purchase, boosted rewards on USDC holdings, and exclusive benefits on the Base network. A new step in the exchange’s diversification strategy focusing on recurring revenues.
“We see real potential in combining Coinbase and cryptocurrencies with the strong support of American Express. What the card offers is an excellent blend of what customers are currently looking for,” said Will Stredwick, Global Network Services Manager at American Express, during Coinbase’s State of Crypto summit in New York.
This card will not be accessible to everyone: it will be exclusively reserved for American members of Coinbase One, the platform’s monthly subscription service at $29.99 per month. In addition to Bitcoin cashback, cardholders will also enjoy:
This initiative is part of Coinbase‘s broader strategy to expand its subscription services. The company also simultaneously announced the launch of Coinbase Basic, a stripped-down version of its subscription at $4.99 per month or $49.99 per year, offering fewer features.
According to all official sources, the Coinbase One Card will be exclusively available to Coinbase One members in the United States upon its launch in the fall of 2025. There has been no announcement regarding international availability, whether in France or the United Arab Emirates.
It is important to note that:
International users will have to wait to find out if Coinbase plans to extend this offer to other markets in the future. Currently, no international deployment schedule has been communicated by the company.
Coinbase’s business model is rapidly shifting towards recurring revenues. In the first quarter of 2025, subscription services generated $698.1 million, compared to $1.26 billion from trading fees.
Launched in 2023, Coinbase One now boasts over one million subscribers. According to analyst William Blair, Andrew Jeffrey, this type of recurring revenue is one of the main reasons why long-term investors maintain confidence in the company’s stock.
This card adds to Coinbase’s growing ecosystem, which already includes its Base development platform and wallet. It also reinforces the company’s positioning around Bitcoin, placing it at the core of its long-term strategy.
Coinbase is not the only crypto company entering the payment card market. Many platforms and exchanges are aiming to enable their users to spend their digital assets for everyday purchases.
For example, the wallet MetaMask introduced its debit card last year, while Mastercard unveiled plans in April to launch debit cards with exchanges OKX and Kraken.
American Express is no stranger to the crypto world either, having already issued a credit card offering cryptocurrency rewards with Abra in 2022.
The announcement of this card coincides with Coinbase’s State of Crypto summit in New York, where the exchange also mentioned its intention to expand perpetual futures contract trading in the United States, as reported by several media outlets.
Currently, perpetual futures trading is limited to non-U.S. users on Coinbase Advance. However, earlier this year in a blog post, the exchange mentioned working with the Commodity Futures Trading Commission (CFTC) to make “perpetual-style futures contracts” accessible to U.S. users.
With this new credit card, Coinbase continues to diversify its revenue sources while strengthening its ecosystem and placing Bitcoin at the core of its long-term development strategy.
Charles Ledoux is a Bitcoin and blockchain technology specialist. A graduate of the Crypto Academy, he has been a Bitcoin miner for over a year. He has written numerous masterclasses to educate newcomers to the industry and has authored over 2,000 articles on cryptocurrency. Now, he aims to share his passion for crypto through his articles for InvestX.
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