McDonald's has just brought back the McRib in its US restaurants, sparking excitement in the crypto community. Since November 11, traders and analysts have been discussing a puzzling correlation between this iconic sandwich and BTC's bullish rallies. Coincidence or a genuine market indicator?
The hypothesis may seem outlandish, but the numbers are compelling. The Bitcoin Archive account published a detailed analysis of past correlations on X that quickly made waves across the cryptosphere. Their finding: Every McRib reappearance has preceded explosive Bitcoin price action.
Looking at the historical data: On November 2, 2017, McDonald’s relaunched the McRib while BTC was trading at $6,745. One month later in December, it reached $19,666, marking a staggering increase of nearly 192%. In 2020, the sandwich returned on December 2 with Bitcoin at $18,773. Four months later in April 2021, the price peaked at $64,895, representing a progression of 245%.
The pattern repeated in 2021: The McRib made its comeback with BTC at $61,000. Just nine days after the announcement, the crypto broke through $69,000, establishing its historical ATH with a 13% increase over a very short window. These temporal coincidences raise a legitimate question: Is this an underestimated contrarian indicator or simply confirmation bias?
Zack Voell, a crypto analyst recognized for his observations on the intersection between popular culture and market movements, reignited the debate this week. His tweet accompanied by a comparative chart generated thousands of reactions: “A look back at Bitcoin’s reaction to McRib announcements. They just announced it again last week. And you’re bearish?”
Voell’s position illustrates a reality of crypto trading: Market sentiment and collective psychology often influence price action more than traditional fundamentals. In a market where memes become real catalysts, the McRib could indeed serve as a symbolic marker for ambient optimism.
However, not all analysts share this enthusiasm. Several skeptical voices point to the cherry-picking inherent in this theory. In some years, Bitcoin experienced corrections despite the sandwich’s return. Others highlight that the McRib timing generally coincides with the year-end rally, a period when risk appetite naturally increases across all speculative assets.
Beyond the McRib phenomenon, several macro factors currently support Bitcoin. Massive inflows into spot ETFs, the approaching 2024 halving, and a more favorable US regulatory context create an environment conducive to a continued bull run.
Technical levels confirm this dynamic. BTC maintains solid support around $100,000, a zone now acting as a floor after several successful retests. Volatility has decreased in recent weeks, signaling healthy consolidation before a potential breakout toward $115,000-$120,000.
This McRib story, beyond its anecdotal aspect, reveals a fundamental characteristic of the crypto market: The community’s ability to transform improbable narratives into self-fulfilling prophecies. If enough traders believe in the signal and position their orders accordingly, the correlation becomes real through mass effect.
In this context, Pionex can be a strategic ally: Its automated Bitcoin trading bots allow for disciplined position management and optimized entry and exit points.
Related Articles:
Passionate about cryptocurrencies since 2019, I cover the latest news through clear and accessible articles. My goal is to make crypto understandable for everyone, with reliable and well-researched content.
DISCLAIMER
This article is for informational purposes only and should not be considered as investment advice. Trading cryptocurrencies involves risks, and it is important not to invest more than you can afford to lose.
InvestX is not responsible for the quality of the products or services presented on this page and cannot be held liable, directly or indirectly, for any damage or loss caused by the use of any product or service featured in this article. Investments in crypto assets are inherently risky; readers should conduct their own research before taking any action and invest only within their financial means. This article does not constitute investment advice.
Risk Warning : Trading financial instruments and/or cryptocurrencies carries a high level of risk, including the possibility of losing all or part of your investment. It may not be suitable for all investors. Cryptocurrency prices are highly volatile and can be influenced by external factors such as financial, regulatory, or political events. Margin trading increases financial risks.
CFDs (Contracts for Difference) are complex instruments with a high risk of rapid capital loss due to leverage. Between 74% and 89% of retail investor accounts lose money when trading CFDs. You should assess whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Before engaging in financial or cryptocurrency trading, you must be fully informed about the associated risks and fees, carefully evaluate your investment objectives, level of experience, and risk tolerance, and seek professional advice if needed. InvestX.fr and the InvestX application may provide general market commentary, which does not constitute investment advice and should not be interpreted as such. Please consult an independent financial advisor for any investment-related questions. InvestX.fr disclaims any liability for errors, misinvestments, inaccuracies, or omissions and does not guarantee the accuracy or completeness of the information, texts, graphics, links, or other materials provided.
Some of the partners featured on this site may not be regulated in your country. It is your responsibility to verify the compliance of these services with local regulations before using them.
