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Why Meta, Amazon, and Microsoft Are Still Rejecting Bitcoin
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Why Meta, Amazon, and Microsoft Are Still Rejecting Bitcoin

Despite Bitcoin's growing popularity, tech giants show remarkable caution by avoiding integrating the cryptocurrency into their financial reserves. Let's delve into the reasons behind this categorical refusal.

Written by Gaston Cuny

Translated on June 20, 2025 at 17:35 by Sarah

Bitcoin cryptocurrency coin illustration token.
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Tech Companies’ Rejection of Bitcoin

Leading technology companies like Meta (Facebook), Amazon, and Microsoft have all turned down proposals to include Bitcoin in their corporate treasuries. This decision is driven by several key factors that underscore the challenges of adopting Bitcoin in the financial operations of large corporations.

Meta

One of the primary obstacles to corporate adoption of Bitcoin is its high volatility. The significant price fluctuations of Bitcoin add a considerable level of uncertainty to the financial planning of publicly traded companies. Institutional investors generally prefer stability and predictability, two elements that Bitcoin currently cannot guarantee.

The lack of clear and consistent regulation around crypto-assets also poses a significant hindrance for large corporations. The ever-evolving legal and tax framework related to cryptocurrencies adds an extra layer of risk that public companies are reluctant to take on.

Prioritizing Stability over Innovation

Shareholders of tech giants have shown a preference for financial predictability and stability over technological innovation. In a context of digital transformation and rapid industry evolution, these companies appear to focus on their core business rather than engaging in speculative investments like Bitcoin.

Publicly traded companies are legally obligated to manage their assets responsibly for their shareholders. Many boards of directors believe that Bitcoin, seen as a speculative investment, does not align with this fiduciary responsibility. Therefore, they prefer to take a cautious and wait-and-see approach.

The Strategy Exception, a Winning Bet on Bitcoin ?

Although most tech companies have rejected BTC, the case of Strategy illustrates the potential of this investment strategy. Since 2020, Strategy has amassed a substantial war chest of over 500,000 bitcoins, becoming one of the largest holders of the cryptocurrency. This decision has propelled the company’s stock, which has surged by over 3,000% in 5 years.

STRATEGY
MicroStrategy recently rebranded to STRATEGY.

However, the strong correlation between Strategy’s stock price and that of BTC also exposes investors to amplified volatility. The majority of companies, concerned about financial stability, currently prefer to refrain from such risk-taking.

More on this topic :

Gaston Cuny

Gaston Cuny

Gaston has been a writer for over 7 years and a passionate cryptocurrency enthusiast since 2020. He loves exploring the crypto ecosystem and is now dedicated to sharing his insights and discoveries through InvestX.

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