Ripple's CEO, Brad Garlinghouse, shocks the market predicting a surge in XRP demand with the arrival of spot ETFs in the US. Will regulatory clarity and new investment vehicles lead to institutional adoption of XRP? Time to watch out for a potential game-changer in the crypto space.
The market has just witnessed a historic turning point for XRP. Bitwise has officially launched its spot XRP ETF on the New York Stock Exchange, becoming the second regulated product available in the United States after Canary’s ETF on NASDAQ. This multiplication of investment vehicles now places XRP in a very exclusive club of cryptocurrencies with full listing status on U.S. markets.
The numbers speak for themselves: the Bitwise ETF recorded $105.36 million in net inflows on its first trading day. A substantial volume that brings the total cumulative flows into XRP ETFs to $410.76 million. These figures demonstrate real institutional appetite for the asset, despite price action that remains relatively contained.
Brad Garlinghouse did not hide his enthusiasm on X, calling this moment the beginning of a “pre-Thanksgiving rush into XRP ETFs.” A statement that suggests far more than just congratulations to Bitwise. The Ripple CEO seems to be anticipating a much larger wave in the coming days.
The real question is not whether more XRP ETFs are coming, but rather when. James Seyffart, a renowned analyst at Bloomberg Intelligence, confirmed that the Grayscale XRP Trust ETF is expected to begin trading on Monday, November 24, accompanied by Franklin Templeton’s product. This concentration of launches in just a few days explains Garlinghouse’s reference to a “rush.”
This tight timing is not coincidental. Issuers appear to have gained confidence regarding XRP’s regulatory framework, particularly after years of legal uncertainty with the SEC. The simultaneous arrival of several major asset management players reflects a paradigm shift: XRP is no longer perceived as a regulatory pariah, but as a viable investment vehicle.
Yet the market is reacting surprisingly. Despite these positive announcements, XRP recently slipped below the psychological $2 threshold. This contained price action is intriguing: either the market has already priced in these ETF launches, or it is waiting to see more substantial institutional flows before reacting. Volatility could explode once all these products are operational simultaneously.
The real impact of these ETFs on XRP’s performance remains to be demonstrated. Unlike Bitcoin ETFs that propelled BTC to new heights, XRP is not yet showing an explosive breakout. This divergence is explained by several factors: an already substantial market cap, significant circulating supply, and above all a generally bearish market sentiment on altcoins.
Institutions now have multiple regulated entry points to gain exposure to XRP without having to manage custody directly. This simplification could indeed trigger the massive influx predicted by Garlinghouse, but the timing remains uncertain. Flows could take several weeks or even months to truly materialize, as we observed with Ethereum ETFs.
The real battle will be fought on trading volumes and daily net flows once the novelty effect wears off. If XRP ETFs manage to maintain positive net inflows week after week, then Garlinghouse’s prediction could materialize. Otherwise, these products risk joining the category of crypto ETFs with anemic volumes and limited impact on price action.
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Charles Ledoux is a Bitcoin and blockchain technology specialist. A graduate of the Crypto Academy, he has been a Bitcoin miner for over a year. He has written numerous masterclasses to educate newcomers to the industry and has authored over 2,000 articles on cryptocurrency. Now, he aims to share his passion for crypto through his articles for InvestX.
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