On May 28, 2025, GameStop made a bold move by purchasing 4,710 Bitcoin, following in the footsteps of MicroStrategy. This strategic shift could reshape how traditional companies view cryptocurrencies, potentially influencing the Bitcoin market.
On May 28, 2025, GameStop (NYSE: GME) surprised the market by announcing the purchase of 4,710 Bitcoin (BTC). This decision, following an initial intention declared in March 2025 according to Reuters, could redefine the role of cryptocurrencies in traditional companies.
GameStop is following the footsteps of MicroStrategy (now Strategy), a leader in adopting Bitcoin as a reserve asset with over 252,000 BTC in 2025. With the price of Bitcoin at around $108,749, GameStop’s 4,710 BTC represent a value of $512 million.
This investment was financed through a $1.48 billion fundraising via convertible bonds, as reported by CCN.
Anthony Pompliano, a renowned crypto investor, reacted on X: “GameStop just announced the purchase of 4,710 Bitcoin. This will send retail traders into a frenzy.” This prediction is based on GameStop’s history, known for its stock surges in 2021 during the “meme stock” saga.
The symbolism is significant: an iconic company like GameStop, known for its role in the 2021 “meme stock” frenzy, could inspire both individual and institutional investors.
GameStop’s purchase could boost the price of Bitcoin. In January 2025, MicroStrategy’s $1.1 billion purchase pushed BTC to $109,993. If retail traders react as Pompliano predicts, further increases may follow.
However, some users on X, like @fased_ai, remain cautious, noting that “$109k BTC and bearish sentiment” could pose risks.
Furthermore, this decision strengthens the correlation between the crypto and stock markets. Bitcoin often follows the trends of the S&P 500 and Nasdaq, and GameStop’s entry into this space could increase the volatility of its stock (GME).
GameStop, planning store closures in 2025, aims to diversify its revenue amid a struggling retail sector. If Bitcoin reaches $200,000 as some hope on X, this investment could double in value. However, a Bitcoin drop, like the 50% decline in 2021, could expose GameStop to significant losses.
In summary, GameStop’s purchase of 4,710 Bitcoin marks a bold move for the retail sector. As Anthony Pompliano highlighted, retail traders could amplify the impact of this decision on the crypto market. It remains to be seen whether this gamble will pay off or expose GameStop to new risks.
Yet, questions linger. What is the average purchase price of these 4,710 BTC, as asked by @maxxTFSA on X? If GameStop bought at a high price, a market correction could affect its cash flow. Moreover, Bitcoin’s volatility could complicate the financial management of a company already in a turnaround phase.
Charles Ledoux is a Bitcoin and blockchain technology specialist. A graduate of the Crypto Academy, he has been a Bitcoin miner for over a year. He has written numerous masterclasses to educate newcomers to the industry and has authored over 2,000 articles on cryptocurrency. Now, he aims to share his passion for crypto through his articles for InvestX.
DISCLAIMER
This article is for informational purposes only and should not be considered as investment advice. Trading cryptocurrencies involves risks, and it is important not to invest more than you can afford to lose.
InvestX is not responsible for the quality of the products or services presented on this page and cannot be held liable, directly or indirectly, for any damage or loss caused by the use of any product or service featured in this article. Investments in crypto assets are inherently risky; readers should conduct their own research before taking any action and invest only within their financial means. This article does not constitute investment advice.
Risk Warning : Trading financial instruments and/or cryptocurrencies carries a high level of risk, including the possibility of losing all or part of your investment. It may not be suitable for all investors. Cryptocurrency prices are highly volatile and can be influenced by external factors such as financial, regulatory, or political events. Margin trading increases financial risks.
CFDs (Contracts for Difference) are complex instruments with a high risk of rapid capital loss due to leverage. Between 74% and 89% of retail investor accounts lose money when trading CFDs. You should assess whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Before engaging in financial or cryptocurrency trading, you must be fully informed about the associated risks and fees, carefully evaluate your investment objectives, level of experience, and risk tolerance, and seek professional advice if needed. InvestX.fr and the InvestX application may provide general market commentary, which does not constitute investment advice and should not be interpreted as such. Please consult an independent financial advisor for any investment-related questions. InvestX.fr disclaims any liability for errors, misinvestments, inaccuracies, or omissions and does not guarantee the accuracy or completeness of the information, texts, graphics, links, or other materials provided.
Some of the partners featured on this site may not be regulated in your country. It is your responsibility to verify the compliance of these services with local regulations before using them.
